K-Beauty Prep like a K-Pop Star workshops with Youtube Beauty Vlogger Sydney Kim of Sydneytoyou!

Korean Cultural Center New York presents
K-Beauty Prep like a K-Pop Star workshops with Youtube Beauty Vlogger Sydney Kim of Sydneytoyou!

Saturday, July 29th and Tuesday, August 1st 2017
Korean Cultural Center New York
(460 Park Ave 6th Floor, New York, NY 10022)

New York, NY - Korean Cultural Center New York, a branch of the Ministry of Culture, Sports and Tourism (MCST) of the Republic of Korea, is pleased to present K-Beauty Prep like a K-Pop Star , a series of two beauty workshop for both men and women on skincare and makeup tips and tricks by Youtube beauty vlogger Sydney Kim (@Sydneytoyou) at 460 Park Avenue, 6th Floor on July 29th and August 1st, 2017.

K-Beauty Prep Like a K-Pop Star is designed to introduce this latest leading content of the Korean Wave, dubbed K-Beauty to present the Korean style skincare routines and the hottest K-Pop idols' cover makeup tutorials. K-Beauty has seen a surge in popularity worldwide with its elaborate, multi-step skin care routines that focus on skin health, innovative products with a focus on natural ingredients, as well as a carefully constructed, individualized daily regime. Adding to K-Beauty’s explosive popularity is not only in the high quality of ingredients and smart products, but also in the clever packaging backed by significant amounts of innovative, technological investments.

“It’s really unique that ‘Korean-style’ beauty has become a trend all over the world.” says Yesun Kim, Education program manager at the Korean Cultural Center. “The K-beauty market is also a reflection of culture, and it’s important that we’re holding a workshop that reflects this new, dynamic and lively aspect of Korea. We hope that our audience will able to experience firsthand the appeal and efficacy of K-beauty.”

The Korean Wave (" Hallyu " in Korean) is the term coined the late 1990s to refer a popularity of Korean entertainment and culture across the world. The tremendous popularity of K-Pop credited to igniting the K-Beauty boom in the U.S. was further catalyzed by K-Pop idols' fashion, hairstyles, and makeup.

Program 1 Prep like a K-Pop Idol (July 29th, 2 - 4 PM)
Program 2 K-Swag Skin Care and Make-Up-for Men! (August 1st, 6:30 - 8:30 PM)

At the first program, Prep like a K-Pop Idol workshop on July 29th, Sydney will present cover makeup tutorial for Rosé from Black Pink , a rising K-Pop girl-group who recently release a new album, “As If It’s Your Last.” The second program, K-Swag Skin Care and Make-Up-for Men! on August 1st, is a beauty workshop designed for men. At this workshop, Sydney will show Korean styled skincare routine for men and a cover makeup tutorial for G-Dragon from Big Bang , a internationally popular boy band as well as a fashion icon.

Popular K-Beauty brands, the Face Shop, Kurious, Nature Republic, Frudia, Skin79, Kurious, and Scinic will also be participating in the workshop events through informational booths to introduce their product lines and their best selling items. Everyone who joins will receive a free K-Beauty sample package.

What is K-Beauty?

The word K-Beauty is the abbreviation for “Korean beauty,” and it refers to not only Korean beauty products but also to Korean influenced skin care routines, techniques, regimes, and makeup styles.

The core concept of K-Beauty comes from an individualized skin care regimen. Most people may know about the “double cleaning method” (which refers using two different types of cleansers for a deeper clean), but have you heard about the Korean 10 Step skin care regimen? It may sound extreme, but most Korean women use 7 - 10 steps each day to keep their skin from aging and to maintain glowing skin.

Korean makeup products are leading the beauty market. The most well known K-Beauty makeup product is the BB Cream (Blemish Balm or Beauty Balm Cream), a multi-functional makeup cream that covers blemishes and evens out skin tone while moisturizing and protecting the skin from sun damage. The BB Cream’s second generation version is the CC Cream (Color Correcting Cream) which has similar functions of BB Cream but in addition covers redness or sallowness of the skin.

According to Mintel, an international market research agency, South Korea reached $13 billion in the beauty market in 2017 and is expected to grow at a 5.8% compound annual growth rate for the next five years, potentially reaching $47.2 billion in 2020. Korean beauty brands’ high responsiveness to trends, constant creative innovations, and globally influential products seem to be leading this international K-Beauty boom.

About the Instructor

Sydney Kim

Beauty | Sydney's Youtube Beauty Channel | 235K Subscribers + 19M Views
Lifestyle | Sydney's YouTube Lifestyle & Travel Channel | 107K Subscribers + 7M Views Instagram | Sydney's Instagram | 92.9K Followers

Sydney Kim is one of the most beloved South Korean beauty gurus, famous for her wildly popular YouTube channel, sydneytoyou, that commands over 235k+ subscribers with over 19 million views, and Instagram, @sydneytoyou, with 92k+ followers. Sydney also vlogs her lifestyle and travel musings on another channel, fromsydney, which has gained over 107k subscribers in just a year since its creation in 2016.

Sydney first started her YouTube channel in 2014 in London while finishing her Master's Degree in cultural and creative studies; she has since continued to attract subscribers with her easy-going charisma and friendly personality. Her channel is a top destination for her richly creative content, including makeup tutorials of K-Pop celebrity inspired looks and makeup product reviews, introducing K-Beauty to all her audiences. Her charm and passion have earned her many collaborations with popular brands such as Lancôme, MAC, Make Up For Ever, Benefit, Innisfree, and more.

Titled as number one of the nine chosen "Best South Korean Makeup Artists & Beauty Vloggers to Follow on YouTube" by Bustle, Sydney is one of the most sought-after content collaborators for major cosmetics brands. She has recently completed a makeup look for Innisfree with Yoona of Girls' Generation. Sydney's ability to connect with her audiences with her strong passion for beauty has garnered her avid fans all over the world, and more each day!

Workshop Schedule
Saturday, July 29 | 2 - 4 PM
(Free Program, RSVP required) Prep like a K-Pop Idol

●  Learn popular K-Beauty multistep skin care routine from cleansing to moisturizing, and more

●  Blackpink Rosé’s cover makeup tutorial

Tuesday, August 1 | 6:30 - 8:30 PM (Free Program, RSVP required)

K-Swag Skin Care and Make-Up (for Men!)

●  Learn K-Beauty multistep skin care routine and K-Beauty products for men

●  Big Bang’s G-Dragon cover makeup tutorial

K-Beauty Prep Like a K-Pop Star workshops are presented as a part of Korean Culture Day 2017 for July and August Program.

Starting January 2014, the last Wednesday of every month has been designated a special “Culture Day” in Korea to help foster more involvement in the culture and arts.The Korean Cultural Center New York began participating the "Korean Culture Day" program in 2017. In each month, KCCNY will offer special event, exhibition, concert, or workshop for free of charge.

For press inquiries, contact Mickey Hyun
mickeyhyun@koreanculture.org or pr@koreanculture.org, 212-759-9550 (ext. 212).

For RSVP and education program inquiries, contact Yesun Kim yesun@koreanculture.org 212-759-9550 (ext. 201)

Korean Cultural Center New York

Korean Cultural Center NY Inaugurated in 1979, the Korean Cultural Center New York (previously known as the Korean Cultural Service New York) is a branch of the Ministry of Culture, Sports and Tourism (MCST) of the Republic of Korea. Under the authority of the Consulate General of the Republic of Korea in New York, KCCNY works to promote cultural arts exchange and stimulate interest in Korean culture through various opportunities. KCCNY provides diverse activities including exhibitions, concerts, film festivals, and educational programs. KCCNY is located at 460 Park Avenue (at 57th Street), New York City. www.koreanculture.org.

Miro Yoon