Hangeul Truck is the first-ever mobile public art project traveling to East Coast Ivy League universities, organized by the Korean Cultural Center New York, Ik-Joong Kang Foundation, and Samsung Electronics.

Hangeul, the Korean alphabet, was created to ensure literacy and the freedom of communication for all. Inspired by this spirit, the project invites next-generation leaders to share their hopes and visions for the future.

The Truck itself is a large-scale public art installation, composed of works by artist Ik-Joong Kang and a large LED media wall that brings participants’ creations to life. Powered by the latest AI smartphone technology, messages submitted in multiple languages are instantly translated into Korean and transformed into unique Hangeul artworks.

Starting September 26 in Boston, the Truck will journey through Brown, Yale, Penn, Princeton, and Cornell. At each stop, students can create their own messages, transform them into distinctive Hangeul artworks, and see them come alive on the Truck’s LED media wall.

📍 Campus Tour Stops

9/26 (Fri): Cambridge Common - Harvard · MIT
9/29 (Mon): Brown
9/30 (Tue): Yale
10/2 (Thu): Penn
10/6 (Mon): Princeton
10/8 (Wed): Cornell

🎉 Finale Celebration

📅 Thursday, October 9, 2025 - Hangeul Day (3:00–8:00 PM)

📍 Military Island at Times Square (7th Ave & 43rd St)

On Hangeul Day, October 9, the Truck arrives in Times Square, illuminating the crossroads of the world with messages of unity, creativity, and shared humanity.

Join us for this historic celebration, where Hangeul becomes a bridge between generations, cultures, and dreams.

* Participation will be available on a first-come, first-served basis.

<Special On-site Experiences>

📷 Photo Kiosk — Selfie Booth
Snap four quick shots and print your photo in a Hangeul-themed frame. Save it digitally via QR within 24 hours.

🎨 Hangeul Tattoo Station
Choose a Hangeul-inspired tattoo design drawn from artist Ik-Joong Kang’s work, or create your own word. Print it instantly on your skin with safe, temporary ink.

🪁 Ttakji-Chigi — Traditional Game
Try your hand at this classic Korean folding-tile game. Flip the ttakji and win a small prize—an easy and fun way to start your Hangeul Truck journey.

About the Artist

Born in 1960 in Cheongju and based in New York since 1984, Ik-Joong Kang is internationally acclaimed for his multimedia and large-scale public art projects built from thousands of small canvases. A Pratt Institute MFA graduate, he has exhibited at leading institutions including the Whitney Museum, the Metropolitan Museum of Art, the British Museum, and the Guggenheim Bilbao.

Kang received the Special Merit Prize at the 1997 Venice Biennale and contributed to Korea’s Golden Lion win at the 2014 Venice Architecture Biennale. His major works include Amazed World (UN, 2001), Floating Dreams (London, 2016), the Hangeul Wall (New York, 2024), Things I Know (Madrid, 2023), and Four Temples at the Pyramids of Giza (2024), all reflecting his vision of global dialogue and unity through Hangeul.

Hangeul Truck Project