It’s Time for K-Culture 2025: Seoul Beauty Metro


Following its successful launch in 2023 and the tremendous popularity of last year’s Han River in NYC with Shin Ramyun, It’s Time for K-Culture returns this year with a bold new theme — Seoul Beauty Metro!

In collaboration with Nurilounge’s K-Beauty Boost NYC project, we offer an immersive experience of Seoul’s vibrant subway culture, where the cutting edge of K-Beauty and Lifestyle comes alive.


🎤Presented by: Korean Cultural Center New York, Nurilounge

🤝Supported by: Korea Tourism Organization, Seoul Business Agency


📅 Dates & Hours

  • August 23, 2025 (Sat) | 10 AM – 8 PM

  • August 25–26, 2025 (Mon-Tue) | 2 PM – 7 PM


📍 Venue
Korean Cultural Center New York (1st & 2nd Floors)
122 E 32nd St, New York, NY 10016

About this event

Seoul Beauty Metro brings together two powerful forces in Korean cultural promotion — the Korean Cultural Center New York(KCCNY)’s It’s Time for K-Culture initiative and Nurilounge’s K-Beauty Boost NYC project. This three-day experience transforms the KCCNY into a multi-level mini Seoul journey, guiding guests through Seoul’s most iconic beauty and lifestyle scenes.

From Gangnam’s glam to Seongsu’s street style, every corner of the event offers a hands-on, creator-led dive into the rhythm of Seoul life — all in the heart of New York. This collaboration marks a new milestone in aligning Korean public diplomacy with industry innovation, spotlighting the power of K-beauty and content-driven cultural exchange.


What to Expect?

💄 Complimentary beauty products from top K-beauty brands

🎥 Immersive content experiences led by global creators

🧋 Korean food, street snacks, and café culture

🧸 Hands-on fun: keychain making, hanbok styling & more

🎁 Exclusive giveaways


Experience the heart of K-Beauty and the soul of K-Culture— all in one journey!


past eventsBora Yoon