It’s Time for K-Culture 2025: Seoul Beauty Metro
Following its successful launch in 2023 and the tremendous popularity of last year’s Han River in NYC with Shin Ramyun, It’s Time for K-Culture returns this year with a bold new theme — Seoul Beauty Metro!
Step inside the Korean Cultural Center New York and be transported to the heart of Seoul, where the city’s vibrant subway culture meets the cutting edge of K-Beauty and Lifestyle.
📅 Dates & Hours
August 23, 2025 (Sat) | 10 AM – 8 PM
August 25–26, 2025 (Mon-Tue) | 2 PM – 7 PM
📍 Venue
Korean Cultural Center New York (1st & 2nd Floors)
122 E 32nd St, New York, NY 10016
<1st Floor – K-Culture Experience Zone>
Explore nine themed spaces inspired by Seoul’s most iconic subway stations — including Gyeongbokgung, Myeong-dong, Gangnam, Seongsu, and Dongdaemun.
Enjoy curated experiences including shopping, traditional tea & café culture, and Hanbok styling.
A massive LED media wall with special effects will bring Seoul’s neighborhoods to life — from the Han River to bustling markets — offering an immersive experience that feels like an actual trip to the city.
<2nd Floor – K-Beauty Experience Zone>
Discover pop-up stores from 14 Korean beauty brands renowned for their quality and innovation, and enjoy hands-on product trials that let you experience the latest in skincare and cosmetics firsthand.
Presented by: Korean Cultural Center New York, Nurilounge
Supported by: Korea Tourism Organization, Seoul Business Agency