2024 S/S Concept Korea
Date: Tuesday, September 12, 2023 (11 am)
Place: The Gallery at Spring Studios (6 St. Johns Ln, New York)
Concept Korea, sponsored by the Ministry of Culture, Sports, and Tourism and organized by the Korea Creative Content Agency, is an official program for New York Fashion Week that started in 2010 and is now celebrating its 13th anniversary.
This year, a collaborative fashion show unveiling the 2024 S/S collections of newly joined brands, 'KIMMY.J' by Jenny Kim, 'MMAM' by Hyun Park, and 'CHARM'S' by Yohan Kang present their unique character and fresh perspectives. Globally renowned World's Top 50 supermodels Sun Yoonmi and Taemin joining the Concept Korea global campaign have brought a new level of excitement to this season, ensuring an even more effective introduction of stylish Korean fashion vibes.
Kimmy J is the brand of designer Jenny Kim, which was founded in 2013, and she focuses on discovering and introducing new artists by presenting a collection that promotes collaboration with future value investment fields such as electric bicycles and electric vehicles through 3D contents since then.
MMAM (Maison Modern Art Museum) suggests wearable artwear inspired by everything people express subconsciously, and seeks to achieve harmony with the interrelationship between factors that are expressed through natural dislocation and change based on a symmetrical structure during all seasons.
Website I InstagramCHARM’S is a leading brand in the fashion of South Korean 20s, pursuing values beyond apparel that involve the interchange of culture and youthfulness. Inspired by various cultures such as movies and music, the emotion, especially love, contained in them are expressed in Chams’ own personality and colors. Each season has a special theme and presents a collection that blends delicate details with a simple design.
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