A korea in new york
“A Korea in New York” is our collective slogan that we launched in 2016 that encompasses our aims to promote Korean contents to the communities in New York and the surrounding areas in the most impactful, effective way possible.
We want to present Korean contents consistent manner and in a way that makes cultural contents localized and valuable to the community.
+ Why do we need a slogan?
Although some specific aspects of Korea such as IT technology, Korean cuisine, and K-pop are increasingly popular, the overall level of awareness of Korea and its various cultural and creative contents are yet low.
There is a need to create powerful, synergistic partnerships to better effectively promote Korea and Korean contents as vibrant, accessible, and relevant.
We want to proactively share “Korea” in a way that best contributes and gives back to the communities of New York as well as the entire US.
“A Korea in New York” is the winning slogan selected from the NAME YOUR KOREA competition.
+ What do we mean by “Bringing One Korea Closer To You?”
1) A singular, UNIFIED KOREA made stronger through partnership and alliance (i.e. consistency)
1) An organic BLENDING with mainstream US culture; giving back to the community and creating shared values
1) An AUTHENTIC yet CREATIVE Korea, maintaining tradition while embracing new creative fields; creation of a set of BEST PRACTICES to be used and spread globally